Skip to main content

Posts

Showing posts with the label benefits of brochures

7 benefits of using flyers in your communication strategy

  At a time when the permanence of paper is questioned and the Internet invades everything, it is logical that when opening the mailbox and finding ourselves with a barrage of nonsensical catalogs we wonder how in the middle of the digital age we can continue to consume such quantity of advertising brochures .  However, when we enter a bar and see a flyer with an iconic and avant-garde aesthetic announcing the next concert or we go to a fair or event and we see a risky and impressive design, we cannot help but take it and even use it as a decoration element or piece museum in our scrapbook. What has worked in one case and failed in another? Why in one situation the same object causes us rejection and in another, admiration or interest? It is as simple as proactively implementing a good communication strategy. The flyer continues to be a very powerful promotional tool and an excellent marketing strategy as long as it is part of a global communication plan, clear objectives are set an