Google AI Overviews have turned the arrangement of search results and SEO preferences for brands, media and co-permission upside down in no time. What companies need to do now to continue to achieve visibility at Google, explains Uli Zimmermann, head of the online marketing agency eMinded. With the introduction of Google AI overviews, the search behavior of users is fundamentally changing. Content is increasingly summarized directly on the search results page, so that users receive answers without having to visit any further websites. This new form of presentation of results directly affects the visibility of classical search hits. What changes – and what content is affected Many companies are already seeing significant declines in organic access. Even technically clean and editorial high-quality pages lose reach. Proven SEO measures no longer work as usual, because visibility no longer arises solely through classic placements, but about relevance with new, AI-controlled response logic...